plusminusten Private Opening Reception
The plusminusten private opening reception took place last night and finally I saw my entry printed and on display at The Gallery (Old School). Ten designers in Singapore were invited to design a poster for each of Dieter Ram’s ten good design commandments. I ended up with “Good design is environmentally-friendly”.
I had a chance to meet other participating designers like Abdul Basit Khan for the first time. Among the familiar faces are Jonathan and Ronnie. Darryl who is a Likables user was also there. Then there are also the usual groups of phonies which at least helped make the venue lively.
Some of the the works on display are quite outstanding such as Daniel Koh’s clever Letraset concept. Others were tasteless and while right on topic are philosophically shallow and aesthetically irrelevant to anything Dieter Rams.
Good design is environmentally-friendly
My poster was second on the alphabetical display after Abdul Basit Khan’s. Mine was one of the only two black posters is probably the simplest among all.
I did my research around product design and the environment. I’ve looked at how material selection impacts the environment. So it turns out that much of the effort to reduce environmental impact is around reducing one’s carbon footprint by reducing energy consumption – in manufacturing, transport and product use. Take for example Apple. Apple designs slim and light-weight computers that use less material and therefore less energy in the transportation of these materials. Besides using less material, they’ve chosen materials with lesser toxic substances which harms the environment. They’ve also reduce the size of product packaging so each plane can carry more.
And there’s also the thing about planned obsolescence. Today’s products are made with a limited lifespan so people will keep buying new… obsolete things. Vitsœ’s philosophy is the opposite of that because they make furniture that last a lifetime. Vitsœ’s 606 modular shelving system designed by Dieter Rams in the 60s is still widely used today and is a perfect example of sustainable design.
So in my poster design I incorporated these two concepts. Black represents carbon and the negative impact on the environment. The white Vitsœ cabinet unit is used as a minus character to represent both reduction and sustainability. It’s a very simple design.
The exhibition will run from 11 to 24 November at The Gallery (Old School). Thank you Felix and Germaine for the great event and exhibition.
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