Principia Arbiter

Myself

I began as a self-taught designer work­ing for small bou­tique web agen­cies. Later I went free­lance and worked for larger stu­dios includ­ing ASATSU-DK. The work I pro­duced include Flash microsites and prod­uct demos for Yahoo! and SONY. I moved on to pur­sue user inter­face design and started work­ing for Sin­ga­pore star­tups, begin­ning with Wid­geous. I then worked as lead designer for SportsHook from 2008 – 2009 before I co-founded Com­mu­ni­ca­tion Ana­lysts – a design con­sul­tancy in 2009 with clients like Shashi Tha­roor (ex-UN under­sec­re­tary and Indian Min­is­ter), the Indian Pre­mier League and National Her­itage Board of Sin­ga­pore. I went back to star­tups and join Found as Direc­tor of Design from 2010 – 2011, after design­ing its very suc­cess­ful launch to a panel which included Dave McClure. I was invited to the jury for the 2011 Crow­bar Awards. Over the years I became known as one of the top prod­uct design­ers in Sin­ga­pore. I write reg­u­larly on prac­ti­cal and eso­teric design prin­ci­ples. I’m cur­rently free­lanc­ing once more and recently founded my own startup Lik­ables with some of the most tal­ented peo­ple in Sin­ga­pore. I am also a con­tribut­ing author for Smash­ing Mag­a­zine, a father and INTP with 136 IQ.