Mutiny is the go-to des­ti­na­tion for all things, Indian – from witty ban­ter about sports and enter­tain­ment to the more seri­ous polit­i­cal dis­cus­sions and social issues. Mutiny needed to meet the demands of its hun­gry and intel­lec­tual audi­ence, and to dif­fer­en­ti­ate them­selves from their competitors.

Mutiny engaged us for a rebrand when I was at COMA. I crafted its new iden­tity with a typo­graph­i­cal struc­ture extracted and com­pounded from geo­met­ri­cal shapes. The new brand expresses the vis­i­ble – an energ­er­tic sym­me­try and the invis­ble – math­e­mat­i­cal forces between the let­ter­forms, in a way which speaks of a cutting-edge media company.

I reduced the word Mutiny to its essen­tials and removed its vow­els. As “MTNY”, it is very much Mutiny because no other Eng­lish word comes to mind. The ener­getic form of the word­mark is geo­met­ri­cal, con­sist­ing of straight lines that are slanted forty-five and ninety degrees. The build­ing blocks are essen­tially hexagons.

Old iden­tity of Mutiny.

The new iden­tity applied to busi­ness cards and website.

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