The Miele Guide is a regional food guide launched in 2007 by Ate Media as Asia’s answer to the Miche­lin Guide. The handy food guide show­cases the best restau­rants demo­c­ra­t­i­cally nom­i­nated and curated by votes from Visa cardholders.

The Miele Guide

Together with U-zyn, I designed and devel­oped an online sys­tem to col­lect restau­rant nom­i­na­tions and votes which are then curated to end up as con­tent for the guide each year. We worked con­tin­u­ously to improve the usabil­ity and per­for­mance of the site. Pre­sum­ably as a result of improved infor­ma­tion archi­tec­ture and user inter­face design, con­ver­sions dou­bled in the sec­ond year over the first. More votes were also col­lected. User sat­is­fac­tion also improved.

The Miele Guide

The web­site opens for nom­i­na­tions and votes for a period of a few months each year. Besides col­lect­ing nom­i­na­tions and votes, the web­site is also used to mar­ket the guide and the var­i­ous related culi­nary schol­ar­ships offer by partners.

The Miele Guide

To make the web­site acces­si­ble to as big an Asian audi­ence as pos­si­ble, we made the site avail­able in lan­guages other than Eng­lish, such as Japan­ese, tra­di­tional and sim­pli­fied Chi­nese and Korean.

Visit the Miele Guide.